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06FLYING BRIDGE MARINA

Yellowfin Lead Scoring

Weighted scoring methodology for a 241-lead Yellowfin boat sales prospect list, delivered as a tiered Excel workbook.

Role
Data modeling & analysis
Timeline
2025
Live
Internal
Context

Flying Bridge's Yellowfin sales team was working from a raw 241-lead prospect list with no prioritization. I built a weighted scoring model factoring net worth, income, proximity to a Flying Bridge location, seniority, and other intent signals to rank leads into tiers the sales team could actually work through.

What I built
  • ·Designed a weighted scoring methodology balancing multiple signals including net worth, income, proximity, and seniority
  • ·Applied the scoring across 241 leads and tiered the results into actionable segments
  • ·Delivered as a color-coded Excel workbook tuned for the sales team's workflow
Stack
ExcelData modelingWeighted scoring